Propaganda is information, ideas, or rumors deliberately spread widely to
influence political opinions. It’s been an essential part of most countries’
efforts to communicate with their constituents, to rile them up or calm them
down. To spread a message that generally supports incumbents and their goals.
Harsh regimes have issued harsh propaganda. Nazis blamed Jews for Germany’s
ills, justifying their mass extermination of people of that faith. The U.S.
used propaganda to sell war bonds and convince the public to support various
war efforts.
For years, the United States has engaged in
its own form of propaganda toward foreign nations, particularly those who
censor information that they do not want their public to know. The Voice of
America, often launched into those nations by short wave or the Internet, is
our media vehicle of choice. In some nations, merely listening to the VOA is a
criminal offense with serious consequences.
“VOA was
established in 1942, and the VOA charter (Public Laws 94-350 and 103-415)
was signed into law in 1976 by President Gerald Ford. The charter contains its mission ‘to broadcast
accurate, balanced, and comprehensive news and information to an international
audience,’ and it defines the legally mandated standards
in the VOA journalistic code.
“VOA is headquartered in Washington,
DC and overseen by the U.S. Agency
for Global Media, an independent agency of the U.S. government. Funds are
appropriated annually by Congress under the budget for embassies and
consulates. In 2016, VOA broadcast an estimated 1,800 hours of radio and TV
programming each week to approximately 236.6 million people worldwide with
about 1,050 employees and a taxpayer-funded annual budget of US$218.5
million.” Wikipedia
On November 26th,
Trump’s tweet-storm contained these two rather disturbing messages: “While CNN doesn’t do great
in the United States based on ratings, outside of the U.S. they have very
little competition. Throughout the world, CNN has a powerful voice
portraying the United States in an unfair and false way.” And
“Something has to be done, including the
possibility of the United States starting our own Worldwide Network to show the
World the way we really are, GREAT!”
Hmmmm. Trump seems to want “to broadcast accurate,
balanced, and comprehensive news and information to an international audience,”
except he defines that phrase as telling the world what he wants the world to
see and hear about… er… Donald Trump. “Fair and balanced”? Adhering to a
statutorily-imposed “journalistic code”?
Ever wonder why CNN is able to
telecast all over the world when Fox News cannot? The laws of supply and demand
have pretty much relegated Fox News to the United States with a few overseas
hotel outlets where American tourists might visit. Even if the government were
to pay to establish Trump-casting as a legitimate media outlet, think the world
would actually tune in? With the exception of a couple of pro-Trump pockets –
like Israel and Eastern Europe – I suspect that Trump’s truth-spreading medium would vie with Comedy Central for
credibility.
Could Trump simply co-opt the
Voice of America? Does he know it even exists? He’s not proposing a domestic
media outlet, but I suspect that Fox News is more than sufficient as his
domestic mouthpiece. We’ve always engaged in propaganda of one form or another.
The Voice of America is fairly benign as far as they effort goes, but we all
know – wink, wink – that is not what media-savvy Donald wants. He definitely
could not live with a legally-mandated journalistic code.
What is disturbing is that this
new media proposal, which is unlikely to generate much interest anywhere but
within the confines of the White House, is not about “news” about the United
States at all; it’s about the cult of personality we call Donald Trump. After all, Trump pretty much takes credit for
anything that the United States does these days (he blames others for the bad
stuff or simply denies it exists).
In his eyes, he can do no wrong,
should be given an “A+” (is there anything higher?) on his presidency and
should be named Time Magazine’s “man
of the year.” He’s told the American people that only he can fix what’s wrong
with America. For the most part, among major media outlets, only Fox News tows
that party line.
As such, his desired form of
propaganda falls within the purview of autocratic personality cult worship,
free from criticism, that marked dictators like Adolph Hitler, Stalin, Mao
Zedong, Juan Perón and Fidel Castro in the past
and what we see today from rulers like Vladimir Putin (his RT network telecasts
all over the world today), Nicholás Maduro and Kim Jong-Un today. Not exactly the BBC,
CBC or even the Voice of America. It pretty much seems to be as un-American as
one could possibly get. But then, Trump was elected President.
I’m Peter Dekom, and the thought that
government by a single person is remotely part of the American democratic
system – that this is the main message all should hear – should set alarm bells
off in each and every American.
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